According to Eric Worre, a giant in the network marketing world, “people are interested in your story, as long as you don’t bore them to death with it.”
He explains that there are four elements to include when you prepare and tell your story. And you must prepare.
Have you read Eric Worre’s book, “Go Pro”? It’s pretty awesome. Be sure to add it to your read list.
On page 71 of his book, Eric tells his story. And it has helped me to prepare my story.
Why do you need a story?
You need to be prepared when people ask, “So what do you do for a living?” or “How can you afford to do that?” or any number of other questions that will give you an opportunity to tell them about your business.
Here are the four elements: (These elements are listed on pages 71-72 in his book “GoPro”.)
1. Your background.
For example, “Hi, my name is Yvonne Hyde. I am a retired Physical Therapist. I made pretty good money as a PT but I managed to spend every single penny of it. And now I’m retired without a pension. ”
2. The things you didn’t like about your background.
“I was completely embarrassed by my lack of planning and was desperately looking for a way to fund my retirement years. I am not yet old enough to collect Social Security but I could not continue working due to breaking my back on a trampoline in high school and subsequent back pain.”
3. How Network Marketing or your company came to the rescue.
“I was first introduced to network marketing many years ago, but I was uncomfortable selling anything to anyone and just couldn’t do it. I recently found out that I didn’t have to harrass family and friends. I don’t have to make cold calls. I don’t have to be the person that everyone avoids when they see me coming.”
4. Your results, or how you feel about your future.
“Instead of dreading my retirement years, I am now excited about it! I am able to enjoy my grandchildren and help out with them whenever I choose. This is my number one priority. I am so blessed!”
Do you see how easy that was?
No selling….No cornering people….No pushing.
When you’re preparing your story, if your business is network marketing, then you must keep it simple so that you can be duplicatable.
If you make it too complicated, you will not attract people into your business.